Medical tourism: Italcares at the center of the new alliance between Italy and China to promote wellness

Medical tourism in Italy and wellness tourism: two strategic assets for the future of international hospitality meet today in a new alliance between East and West.Federterme Confindustria has signed an important cooperation agreement with the Shaanxi Tourism Association, one of the most representative entities in the Chinese tourism sector, to develop new synergies in the health travel and Italianthermal sector.

Italcares: the digital platform for health tourism in Italy

Italcares, created on the initiative of Federterme Confindustria and promoted bythe Ministry of Tourism, is a digital platfor designed to intercept the growing global demand for medical and wellness treatments in Italy. Through an integrated offer that combines Italian healthcare excellence, thermal experiences, culture and lifestyle, Italcares connects international patients and wellness seekers to the best healthcare facilities and thermal facilities in the country.

With the new collaboration between Italy and China, Italcares is proposed to Chinese companies as a preferential channel to access the Italian medical tourism ecosystem, positioning itself as a bridge between two cultures united by a common interest in longevity, prevention and natural well-being.

Wellness tourism: an opportunity for sustainable growth

The agreement between Federterme and the Shaanxi Tourism Association promotes the joint development of wellness itineraries, exchanges of know-how and digital promotion activities. The joint actions will include:

• participation in trade fairs and industry events
• shared digital campaigns for the Chinese public
• enhancement of the offer of wellness treatments in Italy
• promotion of the excellence of Italian thermal facilities 

Great attention will also be paid to the quality of the services offered, through the definition of common standards and the adoption of control mechanisms that guarantee a safe, effective and personalized experience. The goal is to build a sustainable model of medical tourism, attentive not only to individual health but also to the well-being of communities and the environment.

Medical tourism in Italy: a rapidly growing destination

The demand for medical tourism in Italy is constantly growing, especially among high-spending travelers from Asia, the USA, Europe and Arab countries. Italy stands out for:

• an excellent healthcare system
• a thousand-year-old thermal heritage
• the unique combination of treatments, hospitality and beauty of the territory

With the support of Italcares, international travelers can plan their health and wellness travel in Italy in a simple, transparent and complete way, with the assistance of a multilingual team and customized services, from accommodation to rehabilitation.

Italcares and China: together for a new geography of health

The official invitation from Federterme to Chinese companies to join the Italcares platform represents a historic opportunity to strengthen Italy's digital presence on the Chinese wellness market, today among the most dynamic in the world.

This synergy opens up new business prospects and visibility for Italian facilities, which will be able to promote their offering to an audience attentive to quality, psychophysical regeneration and high-end personalized services.