Italcares at BIT 2025: a dedicated booth in the Villaggio Thermalia

Italcares will have its own booth within the Villaggio Thermalia, a space of about 600 square meters within the BIT and entirely dedicated to spa and wellness tourism

Italcares at BIT 2025: an opportunity in the world of spa health and wellness

From February 9 to 11, 2025, Fiera Milano - Rho will host the 2025 edition of the Borsa Internazionale del Turismo (BIT), an event of international relevance that enhances the excellence of the tourism sector. In this context, Italcares will participate with a dedicated booth within the Villaggio Thermalia, a 600-square-meter exhibition space within the BIT, entirely dedicated to novelties and innovations in health and wellness spa tourism. Italcares is a novelty in this sector, created to respond to the growing international demand for treatment and wellness at Italian spa and health facilities, with the possibility of extending your stay to enjoy the landscape, cultural and food and wine excellence of the Belpaese.

Italcares' contribution to the event

On this occasion, Italcares will present its integrated vision of health and wellness, relating these two essential elements for a healthy lifestyle. At Thermalia, Italcares will highlight the innovations of its partners in the areas of treatment, wellness, prevention and rehabilitation, having the opportunity to dialogue with industry professionals on the latest innovations and industry trends.

A daily panel of conferences with experts in the field

Italcares will be the protagonist of Thermalia's three-day program, which will include a rich daily panel of thematic conferences, in which physicians, tour operators and wellness specialists will take part, discussing the trends that will characterize the future of wellness and medical tourism. Participating in this calendar of events will be an opportunity for Italcares to increase its presence in the medical tourism sector, thanks to networking opportunities with leading experts.

The BIT 2025: an unmissable opportunity for tourism

The BIT in Milan continues to represent one of the most important events in the international tourism scene. With the growing focus on sustainable tourism and health, events such as Thermalia meet the needs of a public that is increasingly attentive and aware of the ecological impact of travel and who, therefore, seeks experiences that combine relaxation, nature and healthy lifestyles. Italcares' participation in this scenario is synonymous with its ability to grasp the true semantic value of health and wellbeing.