The aesthetic programmes offered by spa resorts aim to improve the physical appearance of their clients and promote a state of overall mental and physical well-being. These programmes may include specific treatments (for the face, body, hands and feet); for example, facial treatments at a spa may include a variety of procedures designed to improve the appearance of the skin, including deep cleansing, exfoliation and the application of anti-ageing treatments – targeting wrinkles and fine lines – with the ultimate goal of giving the skin a brighter, more radiant complexion. The wellness programmes offered by spas focusing on aesthetics will also include body treatments, as well as hand and foot care.

The men-specific wellness programmes offered at spa resorts typically comprise a combination of treatments for the body and mind. In fact, these programmes may also include sports massages, facial treatments, mental well-being treatments and exercise. Specifically, a sports massage aims to relieve muscle tension caused by intense exercise. It is therefore suitable for anyone who engages in sports or leads an active lifestyle in general. Skin-specific facial treatments are designed to hydrate and cleanse the skin while addressing the specific needs of men’s skin, including frequent shaving. In addition to traditional body treatments, spa resorts offer a range of mental and emotional therapies, including guided meditation sessions that are similar to yoga, which are designed to help clients achieve a state of mental balance and reduce stress. Some of the spa resorts in the Italcares network offer fitness classes or personalised training sessions for guests who wish to maintain their fitness levels during their stay.

Mindfulness programmes are designed to support people’s mental, emotional and physical health in coping with everyday stress. Practicing mindfulness can help people cope better with stressful situations. Mindfulness is also a great way to reduce the symptoms associated with anxiety, depression and other mental illnesses because – by improving mental health – it helps people to become more aware of themselves and others, to reduce stress and mental distress, and to achieve a state of inner calm. Mindfulness can help in reducing insomnia and improving the overall quality of sleep. In fact, by focusing on breathing and body sensations, mindfulness can promote overall relaxation and achieve a state of inner calm, which in turn facilitates a more consistent and restful sleep.

These programmes facilitate relaxation and the regeneration of the body, offering treatments that are designed to reduce stress, improve sleep quality and promote muscular and emotional well-being. Some targeted wellness programmes are designed to alleviate the symptoms associated with the menopause in order to better cope with this phase of life. In fact, they help to reduce vasomotor symptoms, improve bone density, reduce stress, and promote mental and emotional well-being.